mySAP CRM™

SAP Customer Relationship Management (mySAP CRM) includes features and functions that support core business processes in the following areas:

Marketing

Analyze, plan, develop, and execute all marketing activities through all customer interaction points. This central marketing platform empowers marketers with complete business insights – enabling you to make intelligent business decisions and to drive end-to-end marketing processes.

Sales

Maintain focus on productive activity to acquire, grow, and retain profitable relationships with functionality for sales planning and forecasting, territories, accounts, contacts, activities, opportunities, quotations, orders, product configuration, pricing, billing, and contracts.

Service

Reduce the cost of service while enhancing customer satisfaction with support for sales and marketing for service; service contract management; customer service and support; return and depot repair; field service management; warranty and claim management; installation and maintenance; parts logistics and finance; and service analytics. Call centers, channel service, and e-service provide multiple channels for service delivery.

Partner Channel Management

Attain a more profitable and loyal indirect channel by managing partner relationships and empowering channel partners. Improve processes for partner recruitment, partner management, communications, channel marketing, channel forecasting, collaborative selling, partner order management, channel service, and analytics for partners and channel managers.

 

Interaction Center

Maximize customer loyalty, reduce costs, and boost revenue by transforming your interaction center into a strategic delivery channel for marketing, sales, and service efforts across all contact channels. Activities such as telemarketing, telesales, customer service, multifunctional shared service, and interaction center management are supported.

Web Channel

Increase sales and reduce transaction costs by turning the Internet into a valuable sales, marketing, and service channel for businesses and consumers. Increase profitability and reach new markets with functionality for e-marketing, e-commerce, e-service, and Web channel analytics. Deploy these capabilities directly against the mySAP ERP application or with mySAP CRM as a fully integrated customer channel.

Business Communications Management

Improve contact center and communication-dependent business process effectiveness and reduce costs through SAP Business Communications Management – an all-software, IP-based communications solution, natively integrated with mySAP CRM. Whether customers contact your company by phone, e-mail, chat, text message, or fax, SAP Business Communications Management routes the contact to the right person with the right skills, whether the person is in the office or working remotely – all without the need for costly, cumbersome hardware-based communications systems, significantly reducing total cost of ownership.

Real-Time Offer Management

Advanced recommendation engine that optimizes any decision-making process across all customer interaction channels, enabling you to take the most appropriate next action to enhance customer relationships and maximize your customers' lifetime value.

mySAP CRM enables your organization to achieve the following business benefits:

  • mySAP CRM enables a wide range of end-to-end business processes to address an array of marketing, sales, and service situations. The functionality of SAP CRM is deployed step-by-step and easily adapts and extends to create a more distinctive customer experience.
  • mySAP CRM allows organizations to make the most of every customer interaction across the entire customer life cycle by ensuring that each interaction is consistent and relevant, with real-time information about the complete history, context, value, and profitability of each customer.
  • mySAP CRM is the only application that helps organizations drive customer value, loyalty, and profitability across the entire value chain. With best-in-class front-office functionality that complements industry-specific processes, SAP CRM turns the vision of customer-driven growth into reality.

Please shoot your queries related to mySAP CRM™ at enq@keonsolutions.com